Pinterest is a great social media site for sharing pictures and video, but what’s in it for musicians? In the interesting article Buzz: Pictures Speak Louder Than Words – A Musician’s Guide To Pinterest, Indie Ambassador explains how you can use Pinterest to attract more public. The article offers a lot of tips aimed at musicians. First of all, the article says that Pinterest is useful to attract some extra female attention, so most men are good here
But seriously, why should you use Pinterest? According to Indie Ambassador:
- First and foremost, Pinterest is another powerful viral marketing tool for music videos. It allows you to share Youtube and Vimeo videos on your page.
- Your Pinterest page is automatically public which instantly strengthens your online brand identity, increases your search engine optimization and boosts your viral power.
- It compliments your existing social media sites by allowing you to share your “pins” on Facebook and Twitter. You can also link to other social media sites in your bio section.
- It’s a cross-promotional tool that allows you to connect with people in other industries such as fashion, photography, film etc.
- It gives your fans a visual snapshot of your personality and interests, revealing the person behind the music.
- It allows you to filter and categorize your interests. Unlike Facebook, nothing gets lost in a timeline.
- It can be used as a digital resume–you can “pin” tour posters, press photos, album covers, videos and articles to Pinterest. Check out ReverbNation’s page for ideas on pinning.
- People can follow certain boards on your Pinterest page rather than following everything. This filter function allows you to be more specific about your information stream.
- Other people can pin to your page, forming a creative, two-way sharing process with your fans.